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Medical Beauty Advertising Chaos When The Stopper
Dr.c | Updated: Jul 20, 2016

April 16, the legal evening news reported Beijing Municipal industry and Commerce Bureau informed the monitoring of advertising in the first quarter of this year, medical beauty advertising violation rate in the first quarter reached 36.82%, almost 1 out of every 3 illegal.

Medical beauty advertising violation rate is so high, I am afraid, mainly from two aspects. First, the high profits and low risk of profit-driven. Second, the lack of cohesion. Medical and beauty market with rigid requirements. However, in terms of illegal combat, tend to be limited to financial penalties, which is why some businesses often resort to one of the most fundamental reasons. Secondly, medical cosmetic broadcast advertising from production to, approve registrations involving the business sector, involves media censorship control, if any link is not strict, there could be "lost". Therefore, the regulation norms, have to play mix and has to strengthen its efforts to investigate and punish against, or "chaos" will ultimately hurt consumers or health and beauty industry, hurt the credibility of the entire community.


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